Beyond Installs: Smarter Segmentation Is the New Mobile Growth Lever
Beyond Installs: Smarter Segmentation Is the New Mobile Growth Lever In 2025, the battle for mobile growth won’t be won by just more users—but by knowing exactly which ones to talk to, when, and how. Here’s why segmentation and real-time behaviour are having a major moment. In early 2025, mobile marketers are facing a stark […]
AI-Powered Data Unification Drives Cross-Channel Growth
AI-Powered Data Unification Drives Cross-Channel Growth Personalisation expectations are evolving—consumers are more aware and no more demanding personalisation just for the sake of it. Consumers globally are developing a nuanced understanding of what personalised offers entail in terms of the data they must share in exchange. They are no more seeking “personalisation at all costs” […]
Maximising Mobile App Engagement in 2025
Maximising Mobile App Engagement in 2025 Marketers spend a hefty amount of their budgets on their mobile apps. In fact, according to research, the mobile app is one of the primary customer acquisition, engagement, or retention channels for 82% of marketers. However, it is disappointing that this application remains underutilised and fails to reach its full […]
The Future of Mobility is Uber Exciting
The Future of Mobility is Uber Exciting Uber is undergoing a major change to bridge the gap between innovation and scalability. At the centre of this evolution is its Growth Bets Team, a unit tasked not with incremental progress, but with unlocking step-change growth. This team isn’t just handling day-to-day ride-hailing operations. Instead, they’re focused […]
3 Ways Zalando Leads with Creative Disruption
3 Ways Zalando Leads with Creative Disruption Zalando isn’t just Europe’s leading fashion and lifestyle platform. It’s one of the boldest disruptors reshaping how consumers shop. While many fashion ecommerce players are still figuring out their digital-first strategies, Zalando is already a step ahead, reinventing how people discover, engage with, and connect to brands. And […]
Unlocked: The Real Engines of Mobile App Growth
Unlocked: The Real Engines of Mobile App Growth Mobile app store spending is set to surge 267% from 2021-2030, hitting $288 billion in 2030 alone, according to Sensor Tower’s report. Downloads will skyrocket too, with 2.9 trillion new apps and games over the decade. On the surface, it looks like amazing growth, right? But a million […]
