UNLOCKED: MOBILE & APP GROWTH SUMMIT - AMSTERDAM

Join leaders across, growth, marketing, UX and product to discuss the future of app success.

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PAST SPEAKERS

GET INSIGHTS FROM THE EXPERTS

Our speaker lineup features Directors, VPs of Product, and Growth Leaders from across Europe – practitioners who have built and scaled some of the continent’s most-used apps.

Esther Tan

Global Director of Marketing & E-Commerce Plaza Premium Group

Harriet Wakelam

Executive Director Design
DBS Bank

Yong Yau GOH

Chief Marketing Officer
BullSwipe

EVENT SCHEDULE

EXPLORE the Agenda

One day. 10+ sessions. Zero filler. Every talk is built around the real challenges facing app teams in Europe right now.

About the Event

Learn App Growth from Industry Peers

Unlocked: Mobile and App Growth Summit, Amsterdam, is where Europe’s brightest mobile minds converge to shape the future of app success. This high-energy summit brings together over 150 innovators across marketing, product, UX, and growth from across the region.

As Europe’s mobile app market races toward a $124 billion valuation by 2030, Unlocked delivers deep insights into user acquisition, smart monetisation, retention, ASO, and performance marketing.

From hands-on workshops to keynote sessions, expect an agenda packed with actionable strategies from the industry’s top growth experts and product leaders — all in one focused, high-signal day.

Event Attendees
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Expert Speakers
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Agenda Sessions
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JOIN US

Why Unlocked Is Unmissable?

Whether you’re building user acquisition pipelines, cracking retention, navigating AI-powered personalisation, or rethinking monetisation – Unlocked brings together the people doing it, at scale, right now.

EXPERT INSIGHTS

Hear directly from Directors, VPs of Growth and Product Leaders at Europe's leading apps — covering AI, monetisation, onboarding, and everything in between.

NETWORKING OPPORTUNITIES

Connect with 150+ peers from gaming, BFSI, e-commerce, fintech, travel and mobility. The conversations that happen in the corridors are just as valuable as the sessions on stage.

REAL-WORLD CASE STUDIES

No theory, no fluff. Every session is built around what actually worked (and what didn't), pulled from the live strategies of top mobile-first brands in Europe.

STAY AHEAD OF THE CURVE

From Agentic AI and shoppable ad formats to subscription models and privacy-first design — Unlocked keeps you informed on what's reshaping the app landscape before it hits mainstream.

OUR SPONSORS & PARTNERS

The Brands Powering Unlocked 2026

Partner with Europe’s most focused gathering of app marketing and product talent. Engage 150+ decision-makers from the continent’s leading mobile-first brands.

Silver Sponsor
RELIVE THE MOMENTS

Scenes from Unlocked Amsterdam 2025

From keynotes to cocktail hours – a look back at the conversations, connections and insights that made last year’s edition unforgettable in Amsterdam.

WHAT ATTENDEES SAY

TESTIMONIALS

I had a truly wonderful experience at the Unlocked: Mobile & App Growth Summit in Amsterdam. I genuinely enjoyed the event and thought it was incredibly well-organised and impactful.

Praveen Ramaswamy

Program Leader, Rider Experience – EMEA, Uber

Panels addressed broad questions around subscriber retention and other challenges, that combination really was very rich.

Garima Singh

Global Strategy Lead – Commercial Marketing, AkzoNobel

Looking forward to the next year’s edition, as this was a fantastic learning experience as well as listening to all the insights shared by the speakers.

Prashant Singh

VP, Digital Entertainment Products, Mediacorp

I had a wonderful time being at Martechvibe’s Unlocked: Mobile and App Growth Summit. I learnt a lot and I hope to be here again in the next edition!

Hitesh Singh

Global Growth Leader,
Bandlab Technologies

READ INSIGHTS

Stay Sharp with the Latest Trends

Deep dives, session recaps and expert perspectives from the world of mobile app marketing, growth and product.

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Maximising Mobile App Engagement in 2025

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Maximising Mobile App Engagement in 2025 Marketers spend a hefty amount of their budgets on their…

GET IN TOUCH

REACH OUT to the Unlocked Team

Whether you’re looking to attend, speak, or partner – we’d love to hear from you. Our team is available to help you make the most of Unlocked Amsterdam 2026.

EVENT VENUE

Amsterdam, Netherlands (Venue to be announced)

Contact

+1 (555) 123-4567

EMAIL

marketing@martechvibe.com